Ingles JamFest 2017



The Southern Conference, Asheville-Buncombe Regional Sports Commission and Ingles announced today the addition of the Ingles JamFest to the list of special activities surrounding this year’s Southern Conference Basketball Championships presented by General Shale, which will be conducted in Asheville March 2-6.

Ingles JamFest, and outdoor tailgate party and concert, will take place outside the U.S. Cellular center on Page Avenue on Sunday, March 5 from 2 p.m. to 4:45 p.m.

Performing at Ingles JamFest will be Asheville natives LYRIC and Joe Lasher, Jr. Ingles JamFest will also feature food, drink and beer vendors. The Ingles JamFest area will be open to the public beginning at 2 p.m., with the first musical act taking the stage at 2:45. Admission is free.

Joe Lasher Jr is a dynamic rock and new southern country artist, songwriter and performer whose songs, style, and performances appeal to a broad spectrum of music lovers. He has become one of the hottest performers in the southeast, having performed with the likes of Tim McGraw, Rascal Flatts and Montgomery Gentry.

LYRIC, led by Leeda “Lyric” Jones plays a mixture of pop, soul and funk. The five-part band has developed a dedicated following in the Asheville and surrounding area.  Readers of Asheville’s independent weekly newspaper, The Mountain Xpress, have named LYRIC the top local act in both the soul and R&B/blues categories.

Ingles JamFest will also benefit Eblen Charities and its Hoops Against Hunger program. Hoops Against Hunger helps to provide snacks and meals to school age children without enough food at home. Fans attending Ingles JamFest are encouraged to bring donations of ready to eat or easy to serve food items. People donating food items at Ingles JamFest can receive a voucher for $5 off a general admission session ticket to the Southern Conference Basketball Championships.

SoCon Basketball Championships Return to Asheville to Help Hoops Against Hunger


The Southern Conference has been known for decades for their high academic standards, tremendous faculty, staff, and their nationally recognized athletic teams.

And once again, SOCON is bringing their highly contested conference basketball championships to Asheville this March, not only to bring excitement and a top level of competition of the men’s and women’s to the US Cellular Center and eventually crowning their respective champions, but to also show what true champions they truly are.

For the third consecutive year, Sothern Conference Basketball will be Joining  in joining Eblen Charities, Ingles Markets, Arby’s, and the Brumit Restaurant Group in collecting food for the Hoops Against Hunger program.

Teams throughout the conference will be collecting food during their games this season with the food being brought to the tournaments to thank our community for hosting the championships.

Food will also be collected during the tournament on March 2nd-6th at the US Cellular Center with a $5 discount per ticket being given for anyone bringing food to the sessions.

The food will then be distributed to area schools through the Arby’s JoyFull Holidays at Home and the Ingles Food for Thought programs.

Founded in 2014, and led by Hoops Against Hunger National Chairman NBA All-Star, broadcaster, and NASCAR team owner, Brad Daugherty along with its companion programs Headlock on Hunger and Huddle Against Hunger have provided nearly 400,000 meals to area students who may be without food at home while away from school.

It is not only the teams of the Southern Conference that is joining the fight and getting in the game. During the past two basketball seasons local high school teams and teams from the Southern Conference designated at least one tournament, or basketball game as Hoops Against Hunger night and collected food and cash donations for our student hunger programs.

Buffalo Wild Wings in Ashevillle has also joined the fight against children’s hunger by generously giving a  10% discount to all who visit their restaurant on Tunnel Road and show their ticket stub.

The Biltmore Hilton, host hotel to the University of Tennessee- Chatanooga is also collecting food this week as is all area Arby’s restaurants.

“We are honored to once again be working with the Southern Conference, Ingles, Arby’s, the Brumit Restaurant Group, the Biltmore Hilton, the Asheville-Buncombe Regional Sports Commission, Buffalo Wild Wings, and everyone who has joined us in making sure that no child in our community goes hungry,” states Bill Murdock, executive director of Eblen Charities.


“We know that when you’re hungry, nothing else matters. You’re not able to study. You’re not able to think. You’re not able to have a regular academic career because you have a secret; you know you’re different from some of the other students who do have enough food at home.”



According to the USDA 16 million children live in households that do not have an adequate supply of food, and almost 3 million of these children live in households that experience hunger. Research indicates that hungry children do more poorly in school and have lower academic achievement because they are not well prepared for school and cannot concentrate. More than 50% of students in Buncombe County Schools participate in the free or reduced lunch programs.


For more information on Hoops Against Hunger please visit For more information on the upcoming Southern Conference Tournaments please visit



JTG Daugherty Racing team owner, ESPN analyst and former basketball star Brad Daugherty helped launch a campaign on Wednesday called Hoops Against Hunger to raise $1 million to fight hunger.

The first overall pick in the 1986 NBA Draft who wore the No. 43 to honor seven-time premier series champion Richard Petty helped provide more than 10,000 meals last Thanksgiving in Western North Carolina as part of his Brad Daugherty Foundation. In addition to working with Eblen Charities and the Southern Conference’s SoCon for Hoops Against Hunger, he plans to reach out to his basketball and NASCAR contacts to raise $1 million.

“I’m honored to have the opportunity to work with Eblen and the Southern Conference, and to provide a platform where we can feed our children,” Daugherty told the Asheville Citizen-Times.

The collection of food and funds will culminate with the SoCon Basketball Championships in March 2015 in Asheville, North Carolina.

At the annual Southern Conference Basketball media day at the Biltmore Estate, Daugherty also shared that he will return to covering basketball games, both college and NBA, beginning in December after ESPN’s NASCAR coverage ends in November.

Daugherty’s No. 47 team with driver AJ Allmendinger earned its first NASCAR Sprint Cup Serieswin at Watkins Glen International in August and advanced to its first Chase for the NASCAR Sprint Cup. The team was eliminated from NASCAR’s playoffs in the first round at Dover International Speedway.